As the two student teams each took turns standing in front of the white board covered with hastily scrawled notes ranging from “connect, movement, service, devices, automate” to “How are you going to sell your product?” it was clear that the class was excited to pitch its ideas. Two completely new company concepts were hatched in the preceding hour, and everyone in the room had participated in that process. Meanwhile, I found myself breathing a sigh of relief that the group exercise had actually worked!
Could the humble horse and wagon hold key insights for future transportation systems and vehicle design? How could an animal that man first domesticated over 5000 years ago be at all relevant in a modern world of drones, ride sharing, ride hailing, ride pooling, transportation network companies, one hour package delivery, and autonomous vehicles?